Investor Pitch Deck
A concise investor narrative with the traction, unit economics and ask presented the way funds expect to see them.
A pitch deck is a short visual document used to get a meeting and to structure the conversation once you have one. It is not a business plan with pictures — it is a different document with a different job, and it should be around a dozen slides.
Investors read a great many decks and spend a very short time on each. What survives that first pass is a deck that states the opportunity, the traction and the ask clearly enough that a reader can decide within a couple of minutes whether to look further.
What this costs
Essential Pitch Deck
₹95,000 plus GST
- Market research and written content prepared
- Design and Customization
- Final Review and Delivery
The slides that earn their place
- The problem, stated as something specific rather than an industry trend
- The solution, and why it is genuinely different
- Market size, built from the bottom up with the method shown
- Product, shown rather than described
- Business model — how money is actually made per unit or per customer
- Traction, which is the slide most investors go to first
- Competition, mapped honestly
- Team, with what each person has actually done
- Financials, summarised with the assumptions available behind them
- The ask, and precisely what the money buys
Traction is what is being assessed
At early stage, traction is the evidence that anything in the deck is true. Revenue, users, retention, pipeline, letters of intent — whatever is real, shown as a trend rather than a single figure.
A deck with a compelling narrative and no traction is read as a hypothesis. That is not fatal at the earliest stage, but it should be presented as a hypothesis rather than dressed as a business, because investors recognise the difference immediately.
Common failures
- A market size taken from an industry report with no path from it to your revenue
- A competition slide claiming there are no competitors
- Projections showing a smooth curve to a large number with no stated assumptions
- Too much text, which signals the argument has not been sharpened
- The ask missing, or the use of funds left vague
- Vanity metrics presented in place of revenue or retention
What we do not do
We do not introduce you to investors or represent that we can. Fundraising intermediation is a different activity, and firms offering it alongside deck preparation are usually selling one on the strength of the other.
What we do is help you present what is genuinely there, and tell you plainly where the story has a hole an investor will find.
How we handle it
- 1 Understanding the business We work through the model, the traction and the ask before designing anything.
- 2 Building the narrative The story is structured so a reader reaches the point within the first few slides.
- 3 Testing the claims Market sizing and metrics are checked, because an investor will and a hole found in the meeting is worse than one found now.
- 4 Design The deck is designed for legibility on a screen, with each slide making a single point.
- 5 Review and rehearsal We go through the deck with you so you can present it without reading from it.
- 6 Appendix Supporting detail is moved to an appendix so the main deck stays short.
Frequently asked questions
How many slides should it be?
Around ten to fourteen for the main deck, with supporting detail in an appendix. A longer deck signals the argument has not been sharpened rather than that there is more to say.
Do you introduce us to investors?
No. Fundraising intermediation is a separate activity and we do not represent that we can do it. We help you present what is genuinely there.
What if we have no traction yet?
Present it as a hypothesis rather than dressing it as a business. Investors recognise the difference immediately, and being straightforward about stage is better received than overstating.
Is a deck the same as a business plan?
No. A deck gets a meeting and structures a conversation. A business plan is a longer document for a reader who is assessing in detail, most often a bank.
Should we include projections?
A summary, yes, with the assumptions available behind them. A smooth curve to a large number without stated assumptions is discounted entirely rather than partly.
What is not included. Government fees, statutory charges, stamp duty, court and registry fees, digital signature costs and any third-party professional charges are separate and payable at actuals. GST applies on professional fees where indicated. Prices shown are indicative and may change without notice; we confirm the total in writing before any work begins — see our terms on pricing.
Talk to us about Investor Pitch Deck
Share your requirement and our team will confirm the documents needed, the exact charges and a realistic timeline — usually the same working day.
- Expert document checking before submission
- Regular status updates on WhatsApp
- Transparent professional charges
- Assistance in Marathi & English
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